PROCESS, PRACTICE & PRINCIPLES

I work on visual storytelling projects across film, photography, and generative imaging. This includes brand visuals, editorial imagery, portraits, product and food visuals, motion-driven studies, and concept-driven experimental work. Some projects are fully AI-assisted, some are camera-based, and many sit somewhere in between.

It depends on the project. My work combines traditional cinematography and photography with generative AI workflows. I approach AI the same way I approach a camera: with intention, structure, and control. The goal is that images that feel cinematic, grounded, and purposeful.

Yes. My background is built on hands-on experience with professional camera systems, including Canon, Sony, Fuji, Panasonic, Hasselblad, RED, and Blackmagic. From precise aperture and shutter control to lens choice and lighting design, I work to established cinematic standards. This experience directly informs how I design AI-driven visuals.

My approach to AI visuals is grounded in years behind the camera. Whether I’m adjusting exposure or writing prompts, I think in light, texture, depth, and intention. It’s not about choosing between analog or digital, it’s about using both to tell stronger, more coherent visual stories.

AI is used as a creative and production tool, not a shortcut. Depending on the project, it may support concept development, visual exploration, image generation, refinement, or hybrid workflows combining captured footage with generative elements. The emphasis is always on control, consistency, and visual logic.

AI is often used in very practical ways, particularly in concept development and post-production. Typical application areas include:

• Pitch decks & storyboards
  AI-generated images to visualize ideas, moods, or scenes before production.

• AI video concepts
  Short clips that deliver a clear visual impression of the concept.

• Copyright and clearance solutions
  Substituting real footage with AI-generated content.

• Scene extensions & animation
  Extending shots by a few seconds to smooth transitions in post-production.
  Animating still images into short video sequences for use in films or presentations.

These tools are applied selectively and always serve the final image or narrative.

I don’t use AI to replace decisions that require human judgment, taste, or responsibility.

Specifically:

• I don’t use AI to imitate identifiable artists or replicate protected visual styles.

• I don’t use AI to fabricate or misrepresent real events.

• I don’t use AI as a shortcut to avoid proper concept development or visual direction.

• I don’t use AI when a project clearly requires real-world capture, physical presence, or human interaction.

AI is a tool to support clarity, exploration, and production, not to obscure authorship or intent. When something is better achieved through a camera, collaboration, or lived moment, that’s the path I take.

Yes. I’m a certified colorist working with DaVinci Resolve. My approach is subtle and deliberate, balancing color, contrast, and texture so each frame feels cohesive and emotionally consistent. This includes pre-editing workflows, timeline assembly, and precision finishing.

Because it’s built with the same principles. I bring a filmmaker’s eye to digital creation, using classic techniques such as lighting control, composition, film grain, and tonal balance. The intention is always to create images that feel captured, not synthetic.

Both matter. Working with AI isn’t just technical, it’s instinctive. Every prompt is approached like setting up a scene: defining mood, framing, atmosphere, light and rhythm. Structure gives ideas form; intuition gives them life. The balance between the two is what shapes the final image.

As involved as you’d like. Some clients come with a clear vision, others prefer guidance. I’m comfortable working collaboratively, iterating together, or taking the lead within an agreed framework. Clear alignment early on keeps the process efficient.

Most projects follow a simple structure:

1. Alignment on goal, mood, and usage

2. Visual direction and references

3. Creation and refinement

4. Delivery in agreed formats

The workflow adapts to the project’s scope and medium.

I’m based in Zurich and work with clients internationally. Most projects can be developed remotely with structured feedback and clear communication.

Reach out via the contact page or email with a short description of what you’re looking to create.

contact@johnathanvonah.com